Are Hashtags An Oldie But Goodie?

Jul 07, 2022

For business owners looking to engage with clients on social media platforms, hashtags are a useful tool. You can increase the visibility of your material to those who are interested in what you have to say by employing hashtags. Additionally, hashtags might assist you in developing a group of followers that are enthusiastic about your brand.


Who doesn't know about Hashtags? I mean really?? I was surprised when speaking to someone recently that had been completely unclear about how they work. They were in their late 20's. That's when we knew this basic breakdown was needed. Hashtags are now a relatively old phenomenon, they have been around for over a decade and they've quickly become an essential part of social media marketing. Put simply, a hashtag is a keyword or phrase that is preceded by a "#" sign. Hashtags can be used on any social media platform, but they are most commonly used on Instagram, Twitter, and Tumblr.


For entrepreneurs and business owners, hashtags can be a great way to connect with potential customers on social media. By using relevant hashtags, you can make sure that your content is seen by people who are interested in what you have to offer.


Of course, it's important to use hashtags wisely. Stuffing your content with too many hashtags can be off-putting to potential customers, so it's important to find a balance. Some platforms even limit your use, for instance, Instagram only allows 30 hashtags at a time, if you go over they'll delete each one of your tags. Use a few well-chosen hashtags to get your content seen by the people you want to reach.



With over 500 million active users, Instagram is one of the most popular social media platforms. And, with 80 million photos shared daily, it's also one of the most active. For businesses, Instagram can be a great way to connect with customers and build brand awareness. But, how do you do that?

One way is by using hashtags.


What Are Hashtags?

A hashtag is a keyword or phrase prefixed with the "#" symbol. Hashtags are used to categorize content and make it easy to find.


For example, let's say you're a business that sells eco-friendly products. Some relevant hashtags you might use are:

#ecofriendly

#sustainability

#greenliving

When someone searches for content related to those keywords, your content will appear in the results.


How to Use Hashtags

There are a few things to keep in mind when using hashtags:

Use Relevant Hashtags

The most important thing is to use relevant hashtags. Don't just use popular hashtags that have nothing to do with your content.


For example, if you're a business that sells eco-friendly products, you wouldn't want to use a hashtag like #funny.

Use a mix of popular and niche hashtags

Using a mix of popular and niche hashtags will help you reach a wider audience.

For example, if you use the hashtag #ecofriendly, you'll reach people who are interested in that topic. But, if you also use the hashtag #sustainability, you'll reach a different, but still relevant, audience.


As an entrepreneur, you're always looking for ways to get more visibility for your business. And one of the most popular ways to do that is by using hashtags.

But how do you make sure your hashtags are actually helping you get more visibility?

Here are some tips:


1. Use relevant hashtags

The most important thing is to use hashtags that are relevant to your business. For example, if you're a fashion entrepreneur, you'll want to use hashtags like #fashion, #style, #ootd, etc.


2. Use popular hashtags

In addition to using relevant hashtags, you'll also want to use popular hashtags. This will help you get more exposure on social media platforms like Instagram, Twitter, and Tumblr.


3. Use hashtag directories

There are a number of hashtag directories out there (such as Hashtagify and Tagboard) that can help you find popular hashtags

.

4. Use a tool like Hootsuite

Hootsuite is a great tool for managing your social media accounts. And one of the features it offers is the ability to track hashtags. This can be a valuable way to see which hashtags are performing well for you and which ones you should continue to use.


5. Experiment

Finally, don't be afraid to experiment with different hashtags. Try out a few different ones and see what works best for you and your business.


As an entrepreneur or business owner, it's important to stay up-to-date on the latest social media trends. Hashtags are one of the best ways to do that. But what apps do people use to find the top hashtags on social media?

Instagram is a great place to start. The app has a built-in search function that lets you see the most popular hashtags. Simply type in a keyword and scroll through the results.


Twitter is another great option. The search bar on the site lets you see the most popular hashtags for whatever you're interested in. You can also find trending hashtags by clicking on the "Explore" tab.


Tumblr is another great social media platform for finding hashtags. The "Explore" page on the site lets you see what's trending, both in terms of hashtags and topics.

So there you have it! These are just a few of the many apps and websites you can use to find the top hashtags on social media. Hashtags are a great way to stay up-to-date on the latest trends, so make sure to use them to your advantage.


Are you looking to take your business to the next level by harnessing the power of social media? If so, then you need to make sure you're using hashtags effectively.

Hashtags are a great way to reach new audiences and get your content seen by more people. But how do you know which hashtags to use, and how can you ensure that your content is being seen by the right people?


Here are some tips for using hashtags to get massive traffic to your business:


6. Do your research

Before you start using hashtags, it's important to do your research and find out which ones are most relevant to your business. Look at what other businesses in your industry are using, and see which hashtags are being used most frequently.


7. Use a mix of popular and niche hashtags

Using a mix of popular and niche hashtags is a great way to reach both a wide and targeted audience. Popular hashtags will ensure that your content is seen by a lot of people, while niche hashtags will help you reach a more specific audience.


8. Use relevant hashtags

When you're using hashtags, it's important to make sure they're relevant to your business. Don't use hashtags that are unrelated to what you do, as this will only confuse your audience.


9. Use hashtags that are specific to your product or service

If you want to reach a specific audience, then you need to use hashtags that are specific to your product or service. For example, if you're a florist, you might use hashtags like #flowerstagram or #flowersofinstagram.


It's important to stay connected with your customers and followers on social media. Hashtags are a great way to do this, and they can also be used to connect with new customers and followers. When you use hashtags, your posts and updates are more likely to be seen by a larger audience. This is because people who are searching for specific hashtags can easily find your content. If you use relevant hashtags, you can connect with people who are essentially promoting your brand.


Hashtags can help people learn more about your business, and they can also help you build brand awareness. This is why engagement is important on social media, and hashtags can help you increase your engagement levels. When you use hashtags, you're more likely to get likes, comments, and shares. If you use hashtags correctly, you can generate leads from social media. When you use relevant hashtags, you can connect with potential customers who are interested in your products or services.


Overall, Hashtags are still relevant, and you should use them to increase the visibility of your business. 87% of marketers use at least one hashtag in their social media posts, so it’s important to include them in your marketing strategy.


They help to increase the visibility of your posts and can help you connect with more people who are interested in what you have to say. Hashtags also help you to track which topics are the most popular on social media, so you can focus your efforts on the ones that are resonating with your audience.